- Get a clear understanding of Social Media and why you should be using each outlet,
- Gain a detailed “how to” walk through for getting started with facebook, Linkedin, Other Media Tools, and Twitter,
- Understand secrets for what to message out to expand your reach,
- Learn tips and tricks for how to build your personal and business brand,
- Get easy industry insider tips for building followings / friends... people interested in what you have to say,
- Hear from local Rochester, NY businesses on how they are using these technologies to enhance their brand and measure results
- Learn how these social media networks are working for you.... Analytics.
Don’t get left out of critical online conversations that allow you to spread the word and market your products! Delve into four of the most popular social media outlets.... Brand yourself, Build Your Business, Demonstrate your Leveraging of these Tools to Connect for Results!
May 20, 2009
8:00 am - 4:00 pm
$89 per person
at the
Seminar Schedule
8:00 am - 9:00 am | Registration, Continental Breakfast “Meet & Greet”
9:00 am - 10:00 am | facebook, It’s all about me!
Learn about the different types of accounts facebook offers and how you can use them. Learn how to setup clubs & business accounts and deliver your message about your brand. We will demonstrate how to create a business page.
10:00 am - 11:00 am | Linkedin, Lets get connected!
Go beyond a basic profile by leveraging Linkedin’s headline, applications, and advanced settings. Learn how to connect thru “6 degrees of separation” and getting in touch with people you don’t know. You will learn how to build your personal brand by using groups and Q & A.
11:15 am - 12:00 pm | The Other Guys, Tools you should know!
Learn about tools such as the Social Networking browser Flock, as well leveraging other social media sites such as YouTube and Digg to promote your brand.
12:00 pm - 1:00 pm | Social Networking Buffet Lunch
1:00 pm - 2:00 pm | Twitter, To Tweet or Not to Tweet?
Learn how to get off of the ground with Twitter. Define your Twitter presence with a profile and customer background. Learn how to be credible on Twitter to increase your number of followers. Make sure you know what tools and add-ons to twitter will help you stay connected.
2:00 pm - 2:30 pm | Mike Mayfield, Kodak Interactive Marketing Manager
Kodak is leveraging Social Media to drive its historical transformation from a traditional film brand to a digital brand that is relevant to a new generation of consumers. In this session, Mike will talk about how Kodak has embraced Social Media tools like Twitter, Facebook, and blogs, and the lessons they've learned along the way.
2:30 pm - 3:00 pm | Brian Neudorff, News 8 Meteorologist
Brian Neudorff is in the forefront of Social Networking with his use of Twitter for News 8 Weather. He uses Twitter to tell his followers about the weather as well as establishing a more personal reach with his audience. Brian will discuss his experiences and how he uses Social Media to expand his reach.
3:00 pm - 4:00 pm | Aaron Newman, Techrigy President/Founder
Techrigy’s focus in the marketplace is to help companies understand and measure their impact on the marketplace utilizing Social Media. Aaron Newman will talk about how his company utilizes the technologies they have developed to help companies understand their reach.
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