The World of Advertising Has Changed... Have You?

Chris was born and raised in Webster, NY, a suburb of Rochester, NY. He currently resides in Fairport, NY with his wife, Jill, twin daughters, Ella and Kate, and dog, Sydney. His assions include downhill skiing, snowboarding, reading, spending quality time with family and friends, and of course, Social Media. Chris graduated from SUNY Geneseo in 1995 and went to work for his family’s business, Isaac Heating & Air Conditioning, where he spent 13 years doing everything from Sales to IT to Marketing. After deciding to pursue other interests, Chris spent time heading-up Internet Marketing efforts for a Florida-based lodging and consulting business. In June of 2009, Chris founded birdbathBUZZ as a way of helping businesses better understand and use social media to market their brand, products and services. birdbathBUZZ is going strong and Chris is looking forward to the future of Social Media Marketing and Optimization.

Julie M. May has worked with literally hundreds of clients in different fields to design impactful custom marketing solutions. She has more than twenty years of experience in consumer and B2B marketing, including creative development, website consulting, copywriting and building technology solutions.

In August, Julie and her business partner Nicole Mahoney, created Break The Ice Media. The company specializes in Public Relations, Event Planning, Internet Marketing including Web Design and Social Media. Break the Ice works with several small to medium size businesses in Western, NY, helping them integrate all of their marketing connect with consumers on different platforms. They also create and place advertisements in traditional media as needed.

Julie has extensive experience building FaceBook pages for business. Break the Ice Media consults on everything from creating a strategy for business on Facebook all the way through updating and recruiting fans. They have clients in retail, service, tourism, business to business and the non-profit sector.

Previously she worked at the Rochester Democrat and Chronicle in various positions including Director of DemocratandChronicle.com; Director of Classified Advertising and Director of Custom Media Group.

She was also Marketing Director at Kessler Marketing Intelligence in Newport, RI, and Promotions Manager at the Houston Post.

Her personal strengths include advanced technical understanding, a talent and passion for copy writing, and the ability produce results with modest budgets.

Skeeter is an experienced Information Technology Professional with over 25 years of experience selling and implementing complex global enterprise solutions. He excels at conveying solid ROIs which have allowed him to close more then $200M in solutions sales.
As an Information Technology Specialist; Skeeter has led high performance client solutions engagements thru the life cycle of opportunity identification, business development, product management, and implementation and deployment. He has extensive experience in data storage, content management, and business workflow solutions utilizing a plethora of different technologies.

As a certified Microsoft trainer in prior positions, Skeeter has delivered classes such as MS Windows 95 and MS Windows NT to companies such as Xerox Corporation and Paychex to name a few. While working for Xerox Global Services, he developed and delivered custom training to the pharmaceutical market segment on a Xerox developed New Drug Application document authoring tool - called XDP. Skeeter then continued his work with education by developing custom content management & workflow user documentation and class material that he has delivered into the Petrochemical industry. Most recently he has been delivering a primer class entitled "Leveraging Social Networking for your Business" to various organizations in Rochester and is booked to deliver Social Networking topics at Rochester Works later this summer.

As a Technology professional, Skeeter has served in an executive capacity in business operations such as EMC North American Solutions Division, PTC Global Services, and Xerox Global Services. In these positions he led client facing solutions focused project teams, large scale technology outsource programs, and performed as an executive consultant. Skeeter is a technology brilliant rainmaker who can translate very complex technical solutions into easy to understand solutions.

The 5 Most Important Things You Should Know About Business Coach Alan Sartain…
Founder and President of ReSults Business Coaching. (2003 to Present). Founded in 2003 to revitalize Rochester, one business at a time. With more than 100 successful client engagements under our belt, ReSults specializes in helping forward-focused organizations of all kinds to grow and succeed.

• Grew the firm 365% over the first 5 years to become the largest and most profitable ActionCOACH business coaching firm in New York, by October, 2008 became a top-10 firm and personally became the #4 ActionCOACH in the United States and #6 in North America.

• Helped businesses grow by focusing on Time (setting up the business systems for growth), Team (Systems to Attract, Induct, Develop and Incent team members for growth) and Money (Lead Generation, Lead Conversion, Repeat Customer and Cash Flow Management Strategies.)

• Author, publishing numerous business building articles including Cash is King, How Can I become a Marketing Genius, How to Write Advertising that Works, and How Would You Like an Unlimited Marketing Budget?

General Management Executive. Transcat Inc. (2000 to 2003)

• Sales management. Leveraging the company's entire product portfolio, redefined and reengineered the sales organization. The result: An 11% increase in sales in just two years.
• Quality and lean manufacturing. Spearheaded the introduction of lean manufacturing. The result:42% decrease in order backlog and a 20% improvement in gross margin.

Marketing and Sales Executive. Bausch and Lomb Inc (1983 to 2000)

• Turnaround leadership. Moved an operating unit from a $2 million loss to a $3 million gain in three years.
• Expense control. Led the integration team, saving more than $10 million annually.
• Product launch. Led R&D and launched 13 new products, including the ReNu® Product Line.

Education, certifications, accreditations:
1998 – Cornell University, Global Executive Leadership
1997 – J.L. Kellogg Graduate School of Mgt. – Northwestern Univ., Pricing Strategies and Tactics
1994 – Columbia University Graduate School of Business, Mastering Negotiation Dynamics
1994 – The Burke Institute, Managing Market Research
1992 – Center for Creative Leadership, Leadership Development
1988 – Simon School - University of Rochester, Various M.B.A. level courses
1983 – Montana State University, B.S. in Business, Marketing Minor

Devoted Family Man and Sports Enthusiast. (1982 to Present)

• Happily married to Melissa, his wife of 28 years, with whom he has raised two boys: Christopher and Matthew.
• Loves learning about business from all sources.
• An avid golfer, fly fisherman, and ski instructor.

Greg Taylor is a Rochester-based social media advisor with more than 20 years experience in the recruiting industry. His firm, Excelsior Search Partners is in transition from a recruiting/staffing organization to a social media advisory consultancy. “Search” capabilities are redefined beyond talent acquisition to include searching for information on markets, trends, people, partners and more. He assists both professionals and businesses understand, participate and optimize the broad array of social media tools.

A member of LinkedIn, the social network, since 2004, Greg has developed an extensive network of contacts in a selective and strategic manner. He has been recognized by the local business community, regional professional organizations and at national conferences for his extensive LinkedIn training programs. His clients have “dubbed” him Sir LinkedAlot for his extensive network and expertise in delivering practical applications and insights on LinkedIn. Most recently he has expanded his areas of expertise to include facebook, Twitter, YouTube and blogging. Greg is an engaging, and energetic speaker exhibiting a passion for his subject material and an adaptive teaching style that draws his audiences into lively, interactive sessions.

With a B.A. in Psychology from the University of Rochester, Greg is Founder of The August Group, a Rochester-based professional networking organization, which has served thousands of Rochester area professionals in career transition since 2002. He has recently launched his blog http://SirLinkedAlot.com covering topics related to hiring, job search, networking and all things LinkedIn. As a part of this undertaking he was the catalyst for the formation of Bloggin’ Noggins, a group of Rochester-area bloggers.